Finding new ACA leads is essential for growing your health insurance business. The ACA is providing coverage to millions of Americans, and tapping into this market is a sure way to boost your client base.
Let’s look at three simple ways you can find new ACA leads in 2025 and increase your book of business.
Help on Demand to Find ACA Leads
As an agent or broker, are you registered for Help on Demand, and if so, is your information correct and current? Help on Demand is a consumer referral system that is contracted with the Centers for Medicare and Medicaid Services (CMS). Help on Demand connects consumers with agents.
So when a consumer is in the Marketplace portal and seeking to purchase a health insurance plan, they can click Help on Demand and see a list of agents who can help them. You will need to register for this service and complete training to be eligible to find these ACA leads. It’s all free.
The CMS expects agents to respond quickly to consumers, within 15 minutes, so be prompt. For a tip sheet on how to use Help on Demand well, click here. Also, see our previous article on Help on Demand.
Build a Ground Game for ACA Leads
Be out in your community. Let clinics and non-profit health organizations know who you are. They are working with uninsured people and you want that referral when their patient expresses that they need health insurance. The uninsured are some of the best, new ACA leads.
Join your local chamber of commerce. You will be able to interact with small business owners who often purchase their own health insurance. Here are some quick tips to boost your business by having a chamber membership: attend luncheons and after-hours events (and work the room early and after the event), advertise in the chamber newsletter, and serve on committees that you can contribute to.
Content Marketing Helps Drive ACA Leads
Because the process of selling a health insurance plan involves educating the potential client, we can get ahead by putting out educational information before we even talk to someone. It’s called content marketing. Ways to produce content include:
* Blog Posts: Write clear, digestible posts on ACA-related topics such as “How to Qualify for ACA Plans” or “Common Enrollment Mistakes to Avoid.”
* Videos: People love engaging visuals. Create short videos explaining ACA benefits, available plans, or tips for selecting the right coverage.
* Infographics: Use graphics to simplify complex topics, like income thresholds for subsidies or step-by-step enrollment processes.
And keep mind this content eventually builds into a library of information for you and your clients.
Conclusion
Finding new ACA leads requires a mix of methods, from being out in your community to emailing prospects. Success comes from using multiple strategies together, ensuring your outreach is broad and effective. Embrace technology to streamline processes, and always prioritize compliance to build trust with potential clients.
Pandora Insurance is ready to help!
Pandora Insurance partners with the major insurers in the ACA market. We have the training, commissions, and marketing support that you deserve.
Enjoy these benefits when contracted with us!
- Freepre-license courses for our contracted agents
- Industry leading carrier contracting
- Federal Marketplace Certification for Affordable Care Act (ACA)
- Knowledge-based and practical training
- Partnerships with proven sales professionals
- Carriers include: ACA (Obamacare), Medicare, life and supplemental
- Commission and bonus reporting
- Bilingual support
Start today on your path to growing your business! Contact us at 305-231-9898.
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