Telehealth is changing the way people access healthcare, and it’s not slowing down anytime soon. For health insurance agents, understanding why telehealth is growing in popularity is key to staying ahead.
Let’s look at telehealth today, its acceptance, and how it can help you sell more health insurance plans by knowing its importance.
Why Telehealth is Growing in Popularity
Telehealth has become a solution to long-standing challenges in healthcare access, cost, and convenience. For insurance agents, understanding its growing appeal can help you better serve clients and adapt to the industry’s future.
Increased Accessibility to Care
One of telehealth’s most significant benefits is how it enhances accessibility, particularly for patients in rural or underserved regions. With telehealth, patients can connect with providers through video calls, phone consultations, or digital platforms without leaving their homes.
Telehealth allows specialists to offer consults in areas where their services might otherwise be unavailable. Read more about how telehealth improves access to care in underserved areas on Telehealth.org.
Talk About Telehealth Benefits
For health insurance agents, incorporating telehealth into their offerings opens up unique opportunities to attract new clients, foster loyalty, and adapt to evolving needs.
Younger generations, especially Millennials and Gen Z, are redefining how they interact with healthcare. These tech-friendly individuals value convenience and digital-first solutions, making telehealth an appealing option. By showcasing insurance policies that include robust telehealth services, you can connect with these potential clients.
Consider this: a JD Power report found higher satisfaction rates with telehealth among younger patients. These groups are more likely to choose plans featuring broad virtual care options, perceiving them as a modern solution for their busy lives. If your insurance offerings align with these expectations, you’ll stand out in a competitive market.
Digital-First Plans
Telehealth isn’t just a service; it’s a path to innovation. Health insurance agents can use it as a foundation to create and then market fresh, client-focused options. For example, virtual-first plans—where digital consultations are the primary method of care—are gaining traction. These plans offer faster access to care while keeping premiums manageable.
Additionally, subscription-based models could become relevant for clients who want predictable, cost-effective insurance plans. Creating packages that integrate telehealth as a standard feature allows agents to cater to diverse customer needs. Platforms like Innovation Health provide insights into how such plans are shaping the insurance landscape.
How Health Insurance Agents Can Leverage the Growth of Telehealth
Here’s how you can make telehealth an valuable part of your sales and use it to help clients and grow your business.
- Simplify the Basics: Explain how telehealth works using relatable examples. For instance, “Your clients can consult with a doctor through a video call instead of waiting weeks for in-office visits.”
- Highlight the Advantages: Emphasize the time savings, convenience, and reduced out-of-pocket costs. People often pay less for virtual visits than in-person services.
- Provide Real-Life Scenarios: Explain practical use cases like managing chronic conditions, scheduling follow-ups, or addressing minor health concerns without leaving home. Refer to Hopkins Medicine for additional insights into telehealth’s benefits for patients.
Consider distributing easy-to-read guides or hosting webinars to make this information widely available to your clients. Knowledgeable clients are more likely to see the value in your telehealth-inclusive plans.
How Pandora Insurance Can Help
Pandora Insurance partners with the major insurers in the ACA market. We have the training, commissions, and marketing support that you deserve.
Enjoy these benefits when contracted with us!
- Free pre-license courses for our contracted agents
- Industry leading carrier contracting
- Federal Marketplace Certification for Affordable Care Act (ACA)
- Knowledge-based and practical training
- Partnerships with proven sales professionals
- Carriers include: ACA (Obamacare), Medicare, life and supplemental
- Commission and bonus reporting
- Bilingual support
Start today on your path to growing your business! Contact us at 305-231-9898.
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